Temptation Vacation

Temptation Vacation lends itself to all things leisure. A unisex brand creating garments that make everyday a vacation. Temptation Vacation is a well-traveled brand offering flirty, fine to bold graphics, and soft colours on fleece, tees, buttons ups, bottoms, accessories and more. Based in Gold Coast, Australia, Temptation Vacation inspires and delights with sun drench garments set against picturesque, dreamy locations.

With a global presence, Temptation Vacation forms a luxury market of their own, releasing sought after limited runs, and innovative collections. Going forward, Temptation Vacation will be extending their presence past the digital to physical pop-ups and events.

Circles partnered with Temptation Vacation through word of mouth referral from an existing client. The initial brief was to design a paid digital, full-funnel strategy with a focus on social and revenue growth. Circles delivered a series of acquisition and retention campaigns using Meta’s Facebook and Instagram platforms to increase brand awareness, promote new pieces and drive collection sales.

Off the back of the partnership’s ongoing success, Circles have extended their offering to include Google Ads using Search, Shopping and Display campaigns as part of a broader, omni-channel strategy.