Moreporks

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Moreporks

In their words

"Circles feel like an extension of our team, much more than an agency. Their market knowledge and strategic understanding of brand, combined with best-in-class media buying, have driven immense growth for our brands. We look forward to continuing to scale with Circles in our corner." - Dane Watson

— Moreporks

  • Scope

    Digital Consulting, Meta Advertising, Google Advertising

  • About

    Moreporks is a quintessential New Zealand clothing label, focused on upholding the unique outdoors heritage of New Zealand. Established in Aotearoa, the brand looks to the land for inspiration and connects with the outdoors to generate quality from an authentic source.

    Waxed canvas outerwear, work jackets and field-ready staples sit at the centre of the range, built for the terrain they were named after. Alongside the product, Moreporks has grown the Outdoors Society, a community of customers who share the same pull toward the outdoors.

  • Process

    Circles partnered with Moreporks to build out their paid digital presence across Meta's Facebook and Instagram, and Google Ads.

    Working closely with the Moreporks team, the strategy is aligned to the brand's release calendar, balancing new customer acquisition with returning audiences already invested in the label.

    Alongside media buying, Circles provides ongoing digital strategy consulting, refining the approach each season so growth is achieved without compromising how the brand is presented.

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