Judah

JUDAH is a cult streetwear brand based in Melbourne, Australia. Known disruptors, and authentic to their street-centric narrative, JUDAH offer limited drops with a come-and-get-it attitude. Operating unconventionally, JUDAH restricts access to their website between releases, and lays low in private on social media. What results is a community. Customers known as their TRIBE. Devoted followers waiting on their every word, and hungry for the next drop. JUDAH is celebrated by Australia’s most talked about musicians, featuring heavily in video clips, across social media and front and centre at festivals.

Circles partnered with JUDAH to create a bespoke strategy that complimented their unconventional, yet highly effective business operations. Circles developed a release focused, on-and-off strategy, to build awareness and make each collection launch more significant to the last. Now, and into the future, Circles looks to gear their strategy to build the tribe, while simultaneously nurturing the existing.