Deus Ex Machina

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Deus Ex Machina

In their words

"In a remarkably short space of time Circles Agency have delivered tangible results that have elevated our brand’s position in the market, combining data-driven expertise with a genuine understanding of the Deus brand (one that isn't always easy to define or express). Each campaign not only performs but effectively engages the audiences we are going after, with thanks to the teams strategic insight, agility, and collaborative approach to our digital marketing." - Ali Fleming

— Deus Ex Machina

  • Scope

    Digital Consulting, Meta Advertising, Google Advertising

  • About

    Deus Ex Machina is a global community of artists, itinerants and enthusiasts, driven by a desire to celebrate creativity, and the honesty and enjoyment of the machine, be it in the form of hand-built motorcycles, custom surfboards or converted industrial spaces.

    Founded in 2006 in Sydney, Australia by Dare Jennings and Carby Tuckwell, it is their continued vision that has launched Deus around the world and fostered a culture of adventure and inclusivity.

  • Process

    Circles partnered with Deus Ex Machina to lead their paid digital strategy across Meta's Facebook and Instagram, and Google Ads, supported by ongoing digital consulting.

    The Deus brand is not always an easy one to define or express, so every campaign is built to engage the audiences the brand is going after while holding its voice intact. Decisions are led by data, with the agility to adapt as performance and product calendars shift.

    In a remarkably short space of time, the partnership has delivered tangible results and elevated the brand's position in its markets, with Circles continuing to work collaboratively with the Deus team on strategy and ongoing digital marketing.

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