Alfred's Apartment

Alfred’s Apartment is a men’s lifestyle brand based in Gold Coast, Australia offering easy-to-wear garments and accessories with an attention to high-quality materials and finishes. Working alongside an ethos that celebrates the ocean, adventure, culture and class, Alfred’s Apartment creates pieces that are made for all environments, from the city to the great outdoors and beyond.

Alfred’s Apartment’s Mermaid Beach based flagship store acts as a community hub, pairing retail with an outdoor dining experience specialising in coffee and gourmet street food. Since 2012, the brand has released consistent collections and collaborated with Australian based brands Ezydog, Oli, StreetX and Pargo.

After changing hands in 2019, Alfred’s moved away from stocking a catalogue of external brands and focused on building Alfred’s Apartment presence alongside a curated selection of tight-knit, affiliate brands.

As the brand reached new heights, their digital presence grew alongside their brick-and-mortar location. Their physical location allows consumers to interact and experience the brand while the online store allows customers to purchase weekly releases with ease.

Circles partnered with Alfred’s Apartment to create a paid digital strategy utilising Meta’s Facebook and Instagram platforms, focusing first and foremost on sales and social growth. The strategy needed to align with their weekly releases, delivering campaigns that captured the attention of both new and existing audiences. Alongside sales and social growth, Alfred’s Apartment placed emphasis on increasing the member count of their tee-club and pushing foot traffic into their brick-and-mortar location.

The partnership between Circles and Alfred’s Apartment has seen universal success, affording us the pleasure of taking on their Google Advertising and offering ongoing digital strategy consultation.