Careers / Growth & Creative Strategist
Growth & Creative Strategist
Circles is looking for a Growth & Creative Strategist. You'll turn performance data into the creative that grows premium brands on Meta and Google.
The role
You'll sit between our paid media team and the brands we partner with, finding what drives growth and shaping the creative that delivers it. From reading account and Shopify data through to concepts, briefs, copy and testing plans, you'll connect the numbers to the work.
This is a hands-on role for someone who is as comfortable in Ads Manager as they are in a creative review. You'll work directly with our partners and our team across fashion, lifestyle and ecommerce brands in Australia and overseas.
Find the growth levers
Analyse Meta, Google and Shopify performance to find where each brand can grow, from products and audiences to offers and markets.
Lead creative strategy
Turn insights into concepts, angles, hooks and formats, and build a monthly creative plan for each partner.
Write the briefs
Brief designers, editors, creators and UGC talent with clear direction, references and deliverables.
Write the copy
Write ad copy and headlines that sound like each brand and give people a reason to buy.
Test and learn
Plan structured creative tests, read the results and feed what works into the next round.
Report on creative
Prepare monthly creative reports that show what worked, what didn't and what comes next, backed by the data.
Work with our partners
Present ideas and results to brand teams, and plan creative around their launches, drops and key sales moments.
Performance creative experience
Experience in performance creative, growth or paid social, agency side or in-house at an ecommerce brand.
Meta know-how
Strong working knowledge of Meta Ads Manager, and how creative, audiences and budgets work together.
Work you can show
A portfolio of ads or campaigns you've shaped, with the thinking and results behind them.
Comfort with numbers
You know what ROAS, CAC and MER say about a business, and how to turn them into a creative decision.
An eye for brand
A strong feel for fashion and lifestyle brands, culture and what makes people stop scrolling.
Clear writing
From a one-line hook to a full brief, you write clearly and on brand.
Ownership
Organised, proactive and happy owning your work in a small team.
Also valuable
Experience with Google Ads, Shopify, video editing, or directing shoots and creator content is also welcome.
About Circles
Circles is a performance marketing agency on the Gold Coast. Lewis Bolton started Circles in 2020, and today we partner with premium fashion, lifestyle and ecommerce brands on Meta and Google.
We keep our circle of partners small and work directly with every brand. No outsourcing, no offshore white labelling. Every partner sees their numbers live in our Client Hub.
Location
This role is based on the Gold Coast, Queensland.
Employment and remuneration
This is a permanent, full-time role. Remuneration will reflect your skills, experience and the scope of the role.
Join the
circle.
Send your CV, portfolio and a short introduction to [email protected].
Include two or three ads or campaigns that best represent your work, with a short note on your thinking and the results. We review applications as they arrive and will contact shortlisted candidates about next steps.
Subject line: Growth & Creative Strategist - [Your Name]
Email your application